Branding, this time life-size
Branding | Brand Evolution | Fleet Design
As a part of Spectrum’s rebrand, they tasked the team with designing concepts for their fleet of vans.
Designed at Leibowitz
Art Direction: Ivan Caro
Iterations ranged from replacing existing graphics, to new full wrapped concepts. A newly introduced brand system & color palette led to a wide range of creative exploration.
Starting in select markets now, keep your eye out for a new Spectrum van!