Recruiting military affiliated students to continuing education
Branding | Art Direction | Video Pre-Production and Onset | Location Scouting
Syracuse University College of Professional Studies was looking to expand their reach for their military tuition assistance programs. By crafting messaging strategies, a new look and feel for the campaign, and enlisting the help of real students - the campaign reached new audiences.
Creative Direction: Ivan Caro
Video Editing: John Staton
Designed at Leibowitz
Senior Master Sergeant Sean Lawless, U.S. Air National Guard
A family man - Senior Master Sergeant Lawless allowed the Leibowitz team to film with him & his family. This video gave the audience the reassurance that they could balance their family life and education.
Staff Sergeant Amanda Kreisel, U.S. Air National Guard
Showing us a younger angle, Staff Sergeant Kreisel assisted the campaign by bringing in a wider audience that is more difficult for the College of Professional Studies to reach as they appeal to an atypical college market.
Senior Master Sergeant Greg Baird, U.S. Air Force
Senior Master Sergeant Baird is committed to his community and his family. Shooting on location at his volunteer fire house broadened our creative possibilities & added richness to our campaign.